Phyconomy sets out to map the emerging economy of microalgae and macroalgae outside Asia, in the style of a classic trade magazine. Initially, the focus will be on seaweed.
It’s just a one-man passion project for now.
I started off my career as an online publisher in 2011, when I founded a travel guide to Central Asia. Visitor numbers to the ‘Stans were increasing year after year, but travel was still confusing due to the lingering Soviet habit of excessive bureaucracy and the state’s suspicion of foreigners. Travelers were not served well by the only available information at the time: a concise Lonely Planet that got updated once every 4 years. There was an information gap that needed to be filled.
In the years after I read, I traveled, I wrote and I met a lot of people. Over time, the website gathered reputation and visitors, we found a revenue model, and the whole thing became financially self-sustaining.
Around 2018, I started getting bored. I had achieved my goals. I needed a new obsession. In the end, it was algae that I kept returning to. A sector on the cusp of major growth, with a real information gap. Maybe I could do something useful here.
It took until 2020 for me to get started; only when tourism decisively died did I get the necessary kick in the butt to set up this website.
This is a brand new website, so I am bound to make lots of mistakes. Your feedback, both positive and negative, is very welcome!
I believe information should be free for all, so there will be no paywalls. If you like this project and you want to help make it financially sustainable, feel free to make a one-time or monthly recurring payment.
For now there are no membership extra’s – your ideas are welcome!
– Steven Hermans